Think of me like a back-pocket Swiss army knife that keeps you sharp.

I don’t generate surface-level, “lives in a deck and nowhere else” work. Successful marketing requires connection, resonance, texture, and tension.

You want the legacy and community that iconic brands like Peloton have built — but without the pitfalls. Through highs and lows, I’ve learned what it takes to deliver real brand and business results. I’ll be in the trenches with you to make sure your company can win.

(some) questions I have helped with:

  • What should I do with my marketing budget?

  • Who should my first marketing hire be?

  • How can I bring efficiency to my timeline and process?

  • How can I adjust communication to be digital-first?

  • How should I measure success?

(some) things I can do:

  • Deep qualitative research and positioning

  • Consult on digital creative development and production

  • Build a foundation for creative reporting

  • Craft community and fandom-building strategies

  • Shape a creator and influencer marketing strategy

how I like to work:

I value collaboration, but can also operate autonomously. I hold myself and my work to the highest standard. Once I sink my teeth into something, I am relentless in the pursuit of best-in-class outcomes.